Digital Marketing One-Pager: “The Digitas Approach to Digital Marketing”

Whether creating contextually relevant online marketing for Saab that increased the number of test-drive sign-ups by 583%, or creating a proprietary automation system to send customized and targeted messages to InterContinental Hotel Group customers, the Digitas approach gets results.

Some excerpts:

    We believe that digital marketing is one of the best mediums out there for developing customer loyalty. Its very nature lets companies engage customers in an exchange that, when done right, can continue indefinitely--through all stages of the purchase funnel and all phases of a customer’s life.

    But that kind of success doesn’t happen in a vacuum. That’s why we make digital marketing an integrated component of an overall marketing scheme, using all types of media and employing both traditional and direct approaches. The result is efficient campaigns, with better results, in all phases of marketing--from targeting, execution, and delivery, to optimization, measurement, and analytics.

    As one of the top buyers of digital media in the country, we’re able to offer our clients unmatched levels of efficiency and economies of scale. We use a comprehensive, proven process for media planning, buying, trafficking, and budget management that is fully integrated within the broader Digital Marketing offering. To this mix we add extensive media research and results analysis to make sure we continue to improve upon past performance.

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